
Established in 1987, the Kamal Osman Jamjoom Group (KOJ) started with one of the earliest franchises of The Body Shop. Since then, the group has grown to become a franchisee, franchisor and an independent brand organization. Today, the group has over 500 stores while employing a global mix of more than 2,500 professionals of 50 nationalities working across seven countries. These figures are growing at a rapid pace as we continue to explore new markets and expand our presence.


Our roots go back to the early twentieth century when the late Asghar Ali, the founder of Asghar Ali group, voyaged to Bahrain in 1919 for a humble beginning. It was here that he started trading and laying the foundation of the house of Asghar Ali. He proved a great sense of inspiration to his son Saleem Asghar Ali, under whose dynamic leadership the group is growing from strength to strength; establishing and sustaining a leadership position in all its key businesses through continuous value creation.